Space Branding
꼬마붕어
Character Korean Dessert Brand
Brand Question
Why should bungeo-ppang
stay a street food?
stay a street food?
- Why does bungeo-ppang have no character?
- Can we make bungeo-ppang something worth posting on SNS?
- What if a character became a brand?
- Can we make people look forward to winter?
- Is a dessert shop where the goods sell first even possible?
- That's why a brand was needed.
A second proposal — born from that question
The first character dessert brand to give bungeo-ppang a face and a name — Kkoma Bungeo.
Not a street food, but a hideout that people return to, any time of year.
Not a street food, but a hideout that people return to, any time of year.
Brand Story
Why does bungeo-ppang have no character?
The warm, familiar presence that holds down winter alleyways — still nameless, still sold without identity. That question is where Kkoma Bungeo began.
The warm, familiar presence that holds down winter alleyways — still nameless, still sold without identity. That question is where Kkoma Bungeo began.
Kkoma Bungeo is more than a dessert brand.
It's a hideout where the world of character Kkobungi fills the entire space —
full of the kind of visuals and goods that make you want to post.
It's a hideout where the world of character Kkobungi fills the entire space —
full of the kind of visuals and goods that make you want to post.
Character IP-based spatial branding targeting Gen MZ —
where goods sell first, the space becomes SNS content,
and it's the brand people keep coming back to.
where goods sell first, the space becomes SNS content,
and it's the brand people keep coming back to.
"The warmest hideout around — Kkobungi is waiting."
Kitsch
Character IP
Winter Season
Goods
MZ
Brand Naming
꼬마붕어
꼬마 — Kkoma
Small & cute
An approachable, charming brand impression
An approachable, charming brand impression
붕어 — Bungeo
The original fish of bungeo-ppang
The first name ever given to Korea's beloved winter snack
The first name ever given to Korea's beloved winter snack
Kkoma Bungeo is the first brand to give bungeo-ppang — an old, beloved Korean snack — an actual name.
By combining the cute, familiar ring of 'kkoma' (small & little) with the iconic identity of 'bungeo-ppang' (fish-shaped bread), a short, memorable brand name was born.
The moment it had a name, bungeo-ppang could finally have a character, a space, and goods of its own.
By combining the cute, familiar ring of 'kkoma' (small & little) with the iconic identity of 'bungeo-ppang' (fish-shaped bread), a short, memorable brand name was born.
The moment it had a name, bungeo-ppang could finally have a character, a space, and goods of its own.
Logo Design
Character Design
The most popular kid in the winter alley, Kkobungi ✦
Kkobungi's Character Universe
Always bragging about being the warmest one around
Shares everything with friends. But always hungry somehow
Gets more excited and energetic the colder it gets
When spring comes, disappears saying "I'll be back"
Brand Color & Material
Brand Color
Base
Mint
#BFD6C9
Main
Pink
#F6B9B4
Point
Yellow
#F4C76A
Sub
Beige
#F5E9D6
Accent
Ivory
#FAF6F1
Main Material
Floor
Terrazzo Tile
600×600
Wall
Pink Paint
Arch · Accent Finish
Wall
Yellow Paint
Photo Zone Arch
Wall
Ivory Paint
Base Finish
Furniture
Wood Furniture
Shelves · Cabinet
Accent Point
Accent
Gold (Matte)
Lighting · Handles
Fabric
Mint Fabric
Cushion · Sofa
Fabric
Pink Fabric
Cushion · Sofa
Fabric
Yellow Fabric
Cushion · Sofa
Fabric
Cream Fabric
Cushion · Sofa
Floor Plan
3D Visualization
Furniture & Lighting
Sign Design
Packaging
Character Goods
