Space Branding
KOVI
Premium Korean Dessert Brand
Brand Question
What if a street snack
became something worth gifting?
became something worth gifting?
- Could it be elevated into a gifting culture?
- How would a new generation rediscover it?
- Could a space hold the warmth of a winter memory?
- That's why it needed a brand.
The first answer to that question
Inspired by the symbol of the golden koi, KOVI reimagines bungeoppang as a premium gifting experience —
not a street snack, but a refined dessert worth remembering.
not a street snack, but a refined dessert worth remembering.
Brand Story
Honoring the memory of winter, with grace —
There's something in the memory of bungeoppang — hands wrapped around its warmth on a cold street, the quiet anticipation, the joy of sharing.
It was never just a snack. It was a feeling.
It was never just a snack. It was a feeling.
KOVI takes that feeling and gives it a new form.
Golden butter batter, richly crafted fillings, a presentation designed to be given, not just eaten.
Golden butter batter, richly crafted fillings, a presentation designed to be given, not just eaten.
Not something you eat on the way — something you give with intention.
A small, beautiful gesture of warmth, worthy of winter.
A small, beautiful gesture of warmth, worthy of winter.
"A golden dessert that holds the moments worth keeping."
Premium
Gifting
Warmth
Luxury
Brand Naming
KOVI
KOI
Golden Koi
Abundance · Fortune · Warm Blessings
Abundance · Fortune · Warm Blessings
V · I
Value · Identity
Victory · Illumination
Victory · Illumination
KOVI — crisp, elegant, unforgettable. A name built for luxury dessert culture, naturally scalable across space, packaging, and beyond.
Logo Design
Target & Positioning
★ Main Target
Women in their 40s–60s
- Drawn to premium food culture
- Frequent gifters
- Department store & F&B pop-up regulars
- Packaging-conscious, experience-led buyers
- A nostalgic connection to Korean tradition
Sub Target
20s–30s
- Social-first consumers
- Experience-driven dessert seekers
- Limited edition & seasonal menu enthusiasts
- Design and packaging-driven purchases
Premium Korean Dessert Boutique
A modern reinterpretation of a beloved Korean classic —
launching at department store pop-ups and expanding into gifting culture.
launching at department store pop-ups and expanding into gifting culture.
Brand Color & Material
Brand Color
Main
Deep Navy
#0C1B35
Accent
Champagne Gold
#C9A84C
Sub
Warm Beige
#D2C4B0
Light
White
#F2ECE4
Dark
Charcoal Black
#0A0D14
Material Guide
Floor
Warm Grey Terrazzo Tile
600×600 Matt
Ceiling / Wall
Paint
Warm Ivory Matt
Accent Wall
Paint
Deep Navy
Frame / Detail
Brushed Brass
Hairline Finish
Countertop
Cream Marble
Polished Finish
Floor Plan
3D Visualization
Furniture & Lighting
Packaging
Sign Design
Signature Menu Lineup
Space & Channel Strategy
Short-term · Launch
Launch
- Department store pop-up
- Seasonal limited sales
- Holiday gift sets
- Brand awareness building
Mid-term · Expand
Expand
- Signature packaging development
- Tea & beverage collaborations
- Hotel dessert partnerships
- Flagship store opening
Long-term · Global
Global
- K-dessert brand positioning
- Airport gift retail
- Global tourism dessert market
- Character & IP expansion