F&B
Cafe MY TABLE
- LocationHaeundae Zenith Square, Busan, South Korea
- TypeCafe
- Area68m²
- Design periodOct – Nov 2011
- Construction periodDec 2011 – Jan 2012
- TeamEL Design Group
- RoleAssistant designer
- ScopeConcept design, spatial planning, branding & visual identity, 3D visualization, lighting coordination, furniture selection
- ToolsAutoCAD, SketchUp, Photoshop, Illustrator
- Contributed to the design of a cozy branded cafe within a luxury residential complex, supporting integrated spatial layout, branding, visual identity, and lighting coordination
On-site Implementation
Concept & Keywords
Spatial Strategy / Zoning
1F floor plan
2F floor plan
Spatial Strategy Based on User Experience
The space was zoned to support different user groups while maintaining visual openness and a sense of comfort.
The space was zoned to support different user groups while maintaining visual openness and a sense of comfort.
Floor Plan
1F
2F
Façade Design Exploration
ALT 1
ALT 2
ALT 3
Early façade studies exploring openness and brand visibility.
3D Visualization
ISO Design sketch — Early design sketch translating concept into spatial form.
Ceiling Plan
Lighting was used as an emotional layer to soften the space and enhance intimacy.
Furniture
Visual Design & Brand Experience
